About our online store
Taraf is not just a brand—it's a celebration of elegance, heritage, and the beauty of modesty.
Founded with a passion for timeless fashion and cultural pride, Taraf curates and creates abayas that speak to the soul of the modern Arab woman. Each design is a reflection of the graceful strength, poise, and sophistication that define our identity.
We source our abayas directly from Kuwait and the United Arab Emirates, where tradition and high-end craftsmanship come together. Every piece in our collection is crafted with care, from the selection of luxurious fabrics to the intricate details that distinguish our designs. Whether you're dressing for an occasion or expressing everyday elegance, our abayas are tailored to enhance confidence, comfort, and authenticity.
At Taraf, we believe fashion should never compromise values. That's why our pieces are designed to honor modesty while embracing modernity—so that every woman can feel powerful, beautiful, and proud of who she is.
What started as a dream has become a growing community of women who appreciate thoughtful design and cultural expression. We are proud to be part of your journey and grateful for the trust you place in us.
Our Mission
At Taraf, our mission is to redefine modest fashion by offering luxurious, culturally-rooted abayas that inspire confidence, elegance, and self-expression.
We aim to celebrate the beauty of modesty through timeless designs that reflect the strength and grace of the modern woman. By sourcing our pieces from Kuwait and the UAE, we ensure every abaya carries a story of craftsmanship, tradition, and authenticity.
We are committed to:
Empowering women through fashion that respects their values
Providing premium quality, comfort, and originality in every design
Preserving the heritage of Arab modest wear while embracing innovation
Building a trusted space where elegance, identity, and tradition meet
At Taraf, we don’t just sell abayas—we share a vision of modesty as luxury.
Our Vision
At Taraf, our vision is to become a leading voice in modest fashion—celebrating culture, empowering women, and setting new standards of elegance in the abaya industry across the Middle East and beyond.
We envision a world where modesty is not just respected, but revered—where every woman feels confident, stylish, and proud of her identity. Through curated collections crafted in Kuwait and the UAE, we aim to redefine abayas as symbols of sophistication, not limitation.
Our dream is to grow a community that embraces:
Pride in tradition
Confidence in expression
Luxury in modesty
As we grow, our vision remains clear: to inspire elegance in every step, for every woman, everywhere.